What Will I Learn?

  • How to add value to the customer experience
  • How to successfully respond to difficult/angry customers
  • Ways to leverage our neural strategies of information process to improve internal and external customer interactions
  • To understand how the brains’ need for social connections influences the customer


Recent advances in neuroscience have given us a window into the minds of our customers in a way previously not available. By learning about how the brain processes information, we can better understand how to connect with customers in a manner that is richer, more effective and definitively more satisfying. In a world, where customers have more choices than ever before, providing superior customer service has never been as important as it is now.

Who Should Attend?

Anyone who is interested in learned a new understanding of customer service that will refine their skill level and provide enlightening insights.

Instructor Bio

Carol Barkes is a neuroscience-based conflict resolution and communication thought leader, professor at Boise State University and best-selling author. Her passion is working with people to develop better understanding and empathy for others so we can live more harmoniously despite our differences. She directs the mediation program for Idaho’s 4th District Court, teaches the first neuroscience courses offered at Boise State University and runs a busy private practice, both mediating and consulting.

Carol co-authored her best-selling book, Success Breakthroughs, with Jack Canfield, who is best known for writing Chicken Soup for the Soul. She was honored to speak at the United Nations in 2018 and currently works on a Rotary-driven, statewide conflict resolution program for Idaho schools to help reduce suicide, bullying and gun crimes by helping students rethink conflict before it begins.