From Ordinary to Extraordinary: The Power of Unreasonable Hospitality

Transform Your Business with the Power of Unreasonable Hospitality

Every business, regardless of its industry, can benefit from a hospitality mindset to foster stronger employee engagement and create loyal, lifelong customers. Inspired by Will Guidara's New York Times bestselling book Unreasonable Hospitality, this workshop provides actionable strategies to turn ordinary transactions into extraordinary experiences.

Guidara’s concept of “unreasonable hospitality” is about going above and beyond to deeply connect with people and make them feel valued. By adopting this approach, Guidara transformed his struggling two-star brasserie into the #1 restaurant on the prestigious “50 Best Restaurants in the World” list.

Through this training, you and your team will:

  • Reimagine your business as a hospitality-driven enterprise.
  • Learn powerful techniques to elevate customer experiences.
  • Cultivate a workplace culture that inspires and engages employees.
  • Discover how small, thoughtful gestures can create lasting connections.

Be inspired to uncover the magic in what you do—for your team, your customers, and yourself—and gain the tools to deliver unforgettable moments that set your business apart.

What You'll Gain from This Workshop

  • A Clear Understanding of Unreasonable Hospitality: Discover what it means to go above and beyond to make people feel valued and learn actionable ideas to implement this mindset in your business.

  • Employee Engagement Strategies: Master techniques to inspire, engage, and motivate your staff, empowering them to bring their best selves to work every day.

  • Customer Experience Best Practices: Learn practical, real-world approaches to create unforgettable experiences for your customers or clients—leaving a lasting impression that keeps them coming back and talking about your business long after their visit.

Walk Away With:

  • Business Owners and Leaders: Those ready to take their business to the next level by transforming the customer or client experience into something extraordinary.

  • Teams Looking for Inspiration: Business owners, leaders, and team members who want to reignite their passion and purpose, both personally and professionally.

  • Individuals Seeking Fulfillment: Anyone eager to live more fully by infusing their everyday work with meaning, purpose, and a renewed sense of excitement.

Take the first step toward redefining how you approach work and service—reserve your spot today!

Instructor Bio

Julie Underwood

Julie Underwood

Meet Julie Underwood

Julie Underwood is the founder of Focus For Leaders, an organization dedicated to helping new to mid-career professionals set and achieve their personal and professional goals to optimize their leadership growth. Guided by her belief that “leadership is influence, nothing more and nothing less,” Julie empowers individuals to reach their full potential through expert coaching and training.

With over 20 years of instructional experience, Julie brings a wealth of knowledge and communication expertise to her sessions. Her engaging and fun teaching style, combined with her ability to deliver motivational content that resonates long after the session ends, has made her a sought-after success coach and trainer. Julie specializes in tackling the challenges professionals face at various stages of their careers, equipping them with the tools to succeed.

When she’s not inspiring others, Julie enjoys hiking the beautiful trails of the South Hills and working on the remodel of her 100-year-old adobe home in Patagonia, Arizona. Alongside her husband of 32 years, she embraces their shared passion for construction projects. Once the adobe home is complete, Julie and her husband plan to divide their time between Idaho and Arizona, balancing the best of both worlds.